Every new California business,
filtered to your niche.
New business formations are the earliest legal signal of buying intent. NewBusinessSignal surfaces every new entity filed with the California Secretary of State, classified by industry and filtered to the counties, entity types, and keywords you actually serve.
Cancel anytime. First digest within 24 hours of subscribing.
California, last 7 days
7
new California businesses formed in the last week.
Source: California Secretary of State. Updated daily at 2am PT.
Three things that make this different from a generic business list.
Real filings from the California Secretary of State
We pull the official Sunbiz feed every morning. Every new entity formation lands in your inbox the day after it files.
AI-classified by NAICS, with a short summary
Each filing gets a NAICS industry code and a two-sentence summary so you can triage in seconds. No raw downloads.
Filtered to your niche, not mass-blasted
Your counties, your entity types, your industry keywords. Every digest is rendered just for your filter.
Two plans. 14-day free trial. Cancel anytime.
All prices in USD before tax.
Starter
Weekly, Monday 7am PT
For brokers and sales teams who scan once a week.
- ✓Weekly digest of new California businesses
- ✓Filter by entity type (LLC, C-Corp, S-Corp, LP, LLP, Nonprofit)
- ✓NAICS keyword search across the business name + AI summary
- ✓County-level targeting
- ✓Dashboard with sort, filter, and CSV export
Pro
Daily, weekday mornings
For operators who need to be first to the phone.
- ✓Everything in Starter
- ✓Daily digest of new filings
- ✓CRM integrations coming soon
- ✓Priority support
Common questions.
Where does the data come from?
Directly from the California Secretary of State's official business-entity filings. We ingest new filings daily, classify each one by NAICS industry code with a short AI-generated summary, then route only the records that match your filter into your digest.
How fresh is each digest?
Filings from the previous day land in your inbox the next morning. Starter subscribers get a weekly digest every Monday at 7am Pacific; Pro subscribers get a daily digest each weekday morning.
What states are covered?
California is live today. We chose CA first because it accounts for the largest share of US new-business volume and has the cleanest open data feed. Texas, Florida, and New York are on the roadmap based on customer demand - tell us where you operate and we'll prioritize.
How accurate is the NAICS classification?
We use Claude to assign a NAICS code and a one-line summary based on the business name and filing details. It's strong for obviously-named businesses (e.g. 'Acme Plumbing LLC') and weaker for vague holding companies. The dashboard lets you keyword-search across both the name and the AI summary, which catches what NAICS misses.
What if a filing turns out to be irrelevant?
Refine your filter. Each subscriber controls their own entity types, counties, and NAICS keyword search. Tightening these reduces noise; widening them surfaces edge cases. The dashboard at /manage/feed lets you preview match counts in real time before saving.
Can I cancel anytime?
Yes. There is a 14-day free trial with a card on file; cancel within 14 days and you are never charged. After that, cancel from /manage/cancel and you keep access until the end of the current billing period.
What about CASL / CAN-SPAM if I email these prospects?
California business-entity filings are public records. Using them as input for cold outreach is allowed - but you are responsible for compliance with CAN-SPAM, CASL, and any state-specific rules in the recipient's jurisdiction. We do not provide email addresses; only the filing data the state publishes.
How does delivery work?
Email only at MVP, sent via Resend with proper SPF, DKIM, and DMARC. CRM push integrations (HubSpot, Salesforce, Pipedrive) are on the Pro roadmap. CSV export is available from the dashboard for any paid subscriber today.
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